As many of you know, I absolutely love to double-tap, tweet and get my Snapchat on — but blogging is life. There’s nothing like sitting behind the keyboard and typing your thoughts away, with heavy the anticipation of what people will think of your crafted words.
What happens after you click “publish” though? Sure, you share the post with your family and friends on Facebook, screen cap the post for Instagram and share it for your Twitter followers. But did you know that there are other ways you can promote your posts to get more eyeballs to your site? After I click publish in WordPress, I go through a promotion ritual that includes sharing my post on a total of six social networks to increase engagement.
Check out these three additional ways I use to promote my blog posts. Let me know what you think!
1. Google+ – Although Google tried and didn’t quite succeed at making fetch happen, I still enjoy using Google+. Contrary to popular belief, many major media outlets still use the medium to promote their content. Why? Because they’ve built “circles” or small communities that gives them the opportunity to engage with their audience in a different way. For those of us that use Gmail for EVERYTHING, Google+ offers you the opportunity to categorize your contacts and share content publicly or with certain groups. If you aren’t already, I would highly suggest exploring Google+, because it’s a great way to interact with brands, influences and thought leaders in a more intimate setting (for now.)
2. LinkedIn – Some bloggers may be hesitant to share their personal blog post on such a professional platform, but sharing your blog posts that are relevant to your sector builds thought leadership and personal brand. I don’t know about you, but I’m connected with individuals on LinkedIn that may not follow me on Twitter or be friends with on Facebook. In addition to the opportunity to writing posts directly on LinkedIn, sharing blog posts from your personal website on LinkedIn yields the opportunity for your content to be shared with a different audience (or even a future employer.) As with other social networks, be sure to tag relevant individuals or media outlets that you mention in your posts for additional exposure.
3. Pinterest – This outlet can be used for more than finding recipes and planning your dream wedding! As part of my promotion ritual, I am always certain to share my new blog posts on one of my Pinterest boards. But there’s a way to take it a step further – join a group board and promote your blog post there too! I’m grateful to be apart of a number of group Pinterest boards, but when it comes to sharing content related to my favorite subject (millennials!) I always pin my posts to my favorite Millennial boards. Pinterest has grown to be an amazing digital marketing platform that bloggers (myself included) should take advantage when it comes to promoting their websites and blogs.
Are there other ways in which you promote your fresh blog posts? Let me know in the comments below or send me a tweet!