Happy Friday Everyone!
I hope that you all have enjoyed this first wonderful week of summer. It’s hard to believe that next week will already be July! But I’m so excited for today’s installment of “Millennials on a Mission”. To kick it up a notch, I’ve decided to also spotlight groups of millennials are doing amazing things together (because as we all know, teamwork makes the dream work.) This week’s post is about three young ladies that have taken their amazing friendship to new heights and collaborated to share their love for all things beauty-ful.
I’d like for you all to meet the ladies of Thirteenth and Hudson.
Kimberly, Katrina and Samantha met their freshman year of high school ten years ago at Notre Dame School, a Catholic girls school in New York City. After high school like most friends, they each took different paths: Kim studied journalism at Syracuse University and currently works in public relations; Katrina studied nursing at Saint Peter’s College in Jersey City and is now working to advance her career in healthcare ; and Sam studied English Literature at the City College of New York and currently works in transcribing. But the one thing that brings them together is their love for cosmetics and fashion. “Beauty is something we have always loved, but only just recently realized how relative our interest was,” Kim says. “Street-style blogs were blooming around the time we developed the idea, but we realized there wasn’t really a platform where people could share their tips, tricks and secrets, which in my opinion, is the best part about beauty!”
On how social media has played a role in establishing Thirteenth and Hudson’s brand:
“Sam and Kim were actually the ones who introduced the blog idea to me,”Kat said. “I have always been a fan everything-beauty but never really thought of making it known.” Social media has played a very big role in promoting Thirteenth & Hudson and helping the ladies connect with fellow beauty enthusiasts. “The fact that brands we mention actually respond and acknowledge us is still crazy to me!” Both Kim and Sam agree. Using tools like Facebook, Twitter and Instagram to leverage their brand has provided a great way to connect with and build their audience. “Being from New York City, we’re often dubbed as “unfriendly” or always in a rush. And people (including ourselves) will see someone with great hair, makeup or fabulous skin and just keep it moving and don’t stop to compliment and ask questions,” Sam says. “With Thirteenth and Hudson, we all want to be able to improve that conversation, especially between young girls and women. It became an idea to share beauty secrets and connect New York City women through beauty.” The ladies also credit Refinery29, various beauty publications, and ideas from family and friends when it comes to keeping up with the latest trends.
From reviews on products needed to create the perfect skincare regimen to breaking down the difference between perfume and parfum, Kat, Sam and Kim are not only dishing on their beauty secrets but educating their audience — which I completely admire. As these ladies navigate their way through the concrete jungle, they want to be sure that ambitious and driven young women like themselves are doing it with class and style.
On what sets them apart from other street-style blogs, and future plans:
“The three of us collaborate on our blog content while embracing each other’s differences,” Kat says. “We all have different beauty preferences and needs, and I think this makes us even more interesting.” Sam believes that it’s their authenticity that gives them an edge as well. “We don’t claim to be experts on beauty, and we are discovering what we like and what works for us along with many other young women,” she says. “Also, we acknowledge that when we share our own or other’s experiences in hair, makeup, or skincare that what may work for one person may not work for the other.” Kim believes that it’s Thirteenth and Hudson’s heavy emphasis on everyday beauty– hence where the “street-style beauty” moniker comes from. “We draw our inspiration predominantly from people we come across in the streets of NYC, and our mission to share those secrets and learn from each other is certainly a unique quality,” Kim states. “Our blog is essentially a portrayal of our journeys through the world of beauty, via the belles of NYC.” The ladies are excited about expanding and make blogging more that just a hobby. “We definitely want to expand to other cities eventually but lets face it– NYC is where its at!” Kat says. “We love our city and we still have a lot of ground to cover!” Even though finding the balance of managing the blog with their everyday lives was difficult at first, Sam says that they’re learning to get the hang of it. “I think it’s important to want to make the time to blog, and I can say wholeheartedly that we love what we do. Regardless of who notices, the blog is our baby, we enjoy the responsibilities that come with it and strive to make it the best it can possibly be.”
To Kat, Kim and Sam, the term “Millennial on a Mission” may many different things, but it essentially describes where each of them are at this point in their lives. ” I think being a “Millennial on a Mission” describes a group of individuals who are living, learning, growing, and working in an environment where creativity has reached an all-time high in an effort to allow their dreams and reality to co-exist,” Kim says. Sam is a firm believer in the saying, “the world is your oyster” when it comes to following her dreams. “Success doesn’t fall into your lap, you have to work for it while acknowledge that you have the ability to make it happen,” she says. “Even if you stumble along the road it still remains your decision to keep going or to give up.” As a 20-something, Kat believes that she has no choice but to make it her MISSION to succeed. “Whether it’s improving in my career, relationships with family and friends, or personally: they all require HARD work!” she says. “It has definitely been scary and frustrating entering the ‘real world’ after college, but no matter what just keep pushing forward –don’t look back too much, or you might miss what is in front of you.”