Welcome to the BeyHive: Beyonce Joins Tumblr

Multi-platinum superstar Beyonce Knowles has opened up a window to her world in her  new Tumblr page. This is the first of many steps in her efforts to re-launch her website and become closer to her fans using social media. Beyonce has noted in countless interviews that she isn’t as social network savvy like her younger sister Solange Knowles, but I think this is definitely a great way for Bey not only to share her life with fans, but also a better way to market her brand.

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