Branding: FordUrban x Kevin Hart x The Explorer

 

Ford has just launched a new interactive website featuring funny man Kevin Hart that promotes the 2012 Ford Explorer.

As you change the terrain from sand to snow (which shows the versatility of the vehicle) Kevin serves as a guide, describing the many features of the new and improved truck model. Ford teamed up with the comedian in June 2011 in conjunction with his hosting duties for the BET Awards and in my opinion, this has definitely diversified his brand as well as opened up a new market for the American car company.

 

I’m a huge fan of Kevin Hart and had fun playing on the website.

 

Check out FordUrban to pick a ‘hot spot’ and keep Kevin some company.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s