Branding: FordUrban x Kevin Hart x The Explorer


Ford has just launched a new interactive website featuring funny man Kevin Hart that promotes the 2012 Ford Explorer.

As you change the terrain from sand to snow (which shows the versatility of the vehicle) Kevin serves as a guide, describing the many features of the new and improved truck model. Ford teamed up with the comedian in June 2011 in conjunction with his hosting duties for the BET Awards and in my opinion, this has definitely diversified his brand as well as opened up a new market for the American car company.


I’m a huge fan of Kevin Hart and had fun playing on the website.


Check out FordUrban to pick a ‘hot spot’ and keep Kevin some company.


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